Ask ten sellers what a guest post costs and you’ll get ten different answers, from a few dollars to several hundred. The gap isn’t random. A guest post price is mostly the price of the website it appears on, plus the work around it.
This guide explains what actually changes the price, what public price lists show, and which “cheap” offers usually cost you more in the end.
What public price lists show
Published prices vary widely by provider and by site quality. A few examples from public pages:
- Guest post marketplaces list placements from about $20 to $500+, depending on the site’s authority and traffic (w3era roundup).
- One established link building agency lists niche guest posts on sites with 100+ monthly visits from $200, including content (Loganix).
- A UK white-label provider lists DR20+ outreach posts from £310 each (Click Intelligence).
Treat these as a sense of the range, not a benchmark. Prices change, and two sites with the same DR can be worth very different amounts.
7 things that change the price of a guest post
1. Real organic traffic
The single biggest factor. A site with steady, real visitors from Google is harder to get on and costs more than a site with a high authority score and almost no traffic. Always ask for the traffic number and check the 12-month trend yourself.
2. Niche and topic relevance
Placements in competitive or restricted niches such as finance, SaaS, health or CBD usually cost more, because fewer good sites accept them and publishers can charge a premium.
3. Who writes the article
Some quotes include a written article; others only cover publishing. A properly researched 800–1,000-word article written for the publisher’s audience adds real cost, and it’s worth paying for. Weak content gets rejected by good publishers, or accepted by bad ones, and neither helps you.
4. Link type
Paid placements should carry rel="sponsored" or rel="nofollow" under Google’s spam policies. Sellers who promise “permanent dofollow” on paid posts often charge more for it, and that promise is exactly what Google’s link spam policy describes. Read why link labelling matters.
5. Country and language
Sites with mostly US, UK or European visitors usually cost more than sites whose traffic comes from elsewhere. Match the site’s audience to the market you sell in.
6. Publisher terms
Turnaround time, whether the post is labelled sponsored, how long it stays live, and payment terms all affect the price. Some publishers are paid after the post goes live; a few require payment in advance.
7. Volume
Agencies placing regular monthly orders can usually get better rates than one-off buyers. See our white-label option for agencies.
Cheap vs. good value
| What you see | What it often means |
|---|---|
| Very low price, very high DR | Inflated authority metric, little real traffic |
| “Permanent dofollow guaranteed” | A paid link sold against Google’s link policy |
| Site accepts any topic | A link farm built to sell posts |
| No traffic number given | The traffic is low or not real |
| Price includes a written, edited article | Real work going into your placement |
Before you pay anything, run our 12 checks for spotting a legit guest post site.
Why the same site can have different prices
You may see one website listed by three sellers at three different prices. Usually the publisher’s own price is the same, and the difference is what each seller adds: writing, editing, checking the site, chasing the publisher, replacing removed links and reporting. A low price often means some of that work is skipped, and you end up doing it yourself.
Questions to ask before you pay
- What is the site’s organic traffic today, and has it been stable for the last 12 months?
- Which countries does the traffic come from?
- Is the article included, and who writes it?
- Will the post be labelled sponsored, and which
relvalue will the link carry? - How long will the post stay live, and what happens if it is removed?
- Do I pay after the post goes live, or in advance?
A seller who answers these clearly and in writing is usually one you can work with again. One who avoids them is telling you something too.
How to get an accurate quote
- Your website and the page you want to promote
- Your niche and target country
- How many placements you need
- Whether you need the article written
- Your budget range per placement
With those five details, a good provider can send you matching sites with traffic, link type, payment terms and price for each one.
Get a quote for your niche
We share prices on request because they depend on your niche and target sites. Tell us what you need and get a free list of matching sites with prices, or browse our publisher sites by niche.